Define your brand’s profile.
Brand profile consists of attributes, values and personalities associated with the brand. The Brand Perception Study shows which of the attributes, values and personalities define your brand the strongest, and which attributes, values and personalities are associated with your competitors.
The frequency of associated attributes, values, and personalities of a specific brand is displayed in a descending order. In this way, you can see very clearly the elements that constitute the profile of your brand.
Brand Perception Study automatically calculates various indexes that give you a precise comparative insight into the position and strength of surveyed brands:
- Perception Index reveals which of the surveyed brands have the strongest perception among its consumers. Above average perception is attested to brands whose index is above 100, while brands with an index below 100 are perceived below average.
- Brand quality reveals how many positive or negative associations are attached to the brand.
- Brand Core Power indicates how unique the market position of the brand is with regard to attributes, values and personality attached to it.
- Brand Focus signifies how focused the surveyed brand is. Green numbers indicate a strong and focused set of Brand Core Elements of a researched brand, while red values indicate weak and diluted set of Brand Core Elements.
Brand positioning and additional analyses.
Positioning maps depicting value, attribute, and personality distribution as well as a combined perception map depicting all measured characteristics can be created within the analysis section. A comprehensive analysis of the research data is provided within a detailed report created by our research specialists.
For individual detail analyses, you can export all results to multiple formats (Excel, Access, SPSS, R etc.) and analyse them any way you like.