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Find out what consumers think about your brand with our quick, complete and user-friendly online tool to make brand management as successful and efficient as possible.
Everything you need for comprehensive brand perception analysis
User friendly and intuitive. No installations or complicated manuals required.
Create surveys, get answers, and start analyzing data immediately.
Detailed evaluation of your brand's image and competitive market position.
Specific attributes and values reflect the real market situation accurately.
Detailed evaluations enable strategic planning and positioning decisions.
Supported by expert team always ready to provide answers and advice.
Combines text and images for interesting surveys with valuable data insights.
Process unlimited brands and data with our powerful analysis engine.
Simple steps to understand your brand's perception
BPS is an efficient online platform for measuring the complete perception of your brand. Using this research tool, you can easily and quickly get data for precise and reliable perception of your brand in relation to your competitors.
Brand Perception Analysis
Easy Setup Process
Access the internet application, login and enter attributes, values and personalities that are associated with your brand and its main competitors. Survey template is already prepared for you. Just fill it in with the content that suits you best.
Enter respondents' e-mail addresses, write invitation and reminder e-mails, and click the "send invitation" button. Then sit back and relax while your survey will be sent out automatically.
Automated Survey Distribution
Real-time Analytics
You can monitor results in real time while the research is still on-going. When the survey has ended, research data is displayed in a user friendly manner to give you a quick overview of the results. You can also export data to multiple formats (excel, access, spss, r) to make further analyses.
Your presentation will be attractive, interesting and clear. Simply copy into your presentation the relevant outputs (profiles, indexes, brand core elements) that define each brand and the position of your brand in the competitive market will clearly be seen.
Professional Reports
Join the companies who trust us with their brand perception research
Real feedback from marketing professionals
"Speed of the survey execution and the usefulness of results impressed me the most"
You can easily design and setup your Brand Perception Study but what impressed me the most is the speed of survey execution and the usefulness of survey results. Correct brand profile interpretation clearly highlights brands' strengths and weaknesses and enables me to develop proper solutions for any given problem. When conducted regularly it alerts on perception changes that are just developing thus giving me enough time to react timely. From the very first use till today the survey platform functioned perfectly and the BPS team has always been there for me when I needed them.
Dinko Brčić
Head of Planning, BBDO Zagreb
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